For $48000, we'll forgive you if you end up wearing these sunglasses inside. 2 Chainz and pal Diplo check out a pair of 16-carat shades from 9Five Eyewear ...
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How Backpacks With Attitude Hooked Beyoncé, Kevin Durant, and Your Kid Sneakerheads have adopted various products to complement their shoe-borne lifestyles over the years: G-Shock watches, Stance socks, 9Five eyewear. Sprayground went right for the core, initially showing off its wares alongside the hottest new kicks at [...]
via The Globe and Mail]
Handmade eyeglasses land on celebrity faces "We were initially getting our glasses mass-manufactured in mainland China," recalls Mike Metcalf, one of 9Five's four founders and owners. "Now we have them handmade in Hong Kong, where the glass frame is cut, moulded and assembled by hand, and every [...]
via The Hundreds (blog)]
Kill Switch :: Is Nintendo's New System Going to Suck? The gimmicky controllers will be cool for 10 minutes and then everyone is going to realize they don't game this way for a reason. Also, no one buys home consoles so they can take them away from their home. That's what handhelds are for. I don't [...]
via The Hundreds (blog)]
Mad Kid, MAAD City :: Vince Staples's Summertime '06 Album Review Summertime '06 is driven by Vince's no nonsense storytelling as he battles with gang life, police, and drug sales without aggrandizing the negative aspects. He's not reinventing the wheel, but he advances the wheel better than most. “C.N.B.” is a [...]
Business Pivots looks at how a switch in strategy helped catapult a business forward. Within a year of launching their company, the founders of 9Five Eyewear, based in Chula Vista, Calif. So the four business partners, who had started out as good friends with a shared passion for skateboarding, decided to rethink their business. “We were initially getting our glasses mass-manufactured in mainland China,” recalls Mike Metcalf, one of 9Five’s four founders and owners. 9Five’s strategic pivot has turned out to be a winning gambit.
At first glance, the wide range of glasses displayed in the center of the store is visible when stepping into the 9five Eyewear store in downtown San Diego. Framed pictures of musicians, artists and the 9five skate team wearing 9five glasses are displayed on the teal green walls. The 9five store carries original designs constructed by the brand’s graphic designers. In 2008, 9five eyewear was birthed. It began in co-owner and brand manager Jay Cabauatan’s garage where the 9five team worked long days and nights designing, shipping merchandise and developing the brand. Co-owner and creative director Mike Metcalf said 9five was originally conceived as a clothing brand.
via Dr Jay's]
Jordan Brand & 9FIVE Eyewear Collaborate On A Pair Of Limited-Edition XX8 Glasses If you want them, though, you’re going to have to hurry. Unfortunately, Nike and 9FIVE only created 1,000 pairs of them when they decided to team up and they put them up for sale yesterday. So, you’d better go ahead and try and get your hands on a pair ... [...]
The 10 Best Clear Frame Sunglasses for Summer 2011 Vintage Pacific Star Clear Tortoiseshell Wayfarer Sunglasses Buy It Now at American Apparel, $100 Incorporate these goggles into your summer accessory collection and look like a boss! 9Five Clear Cult Sunglasses Buy It Now at, 9Five, $42 For that super ... [...]
Words by Nima Zarrabi / @NZbeFreePhotos by Drew Ruiz / @Firstn15th_“I don’t collect sneakers.”I’ve been hearing that sentence a bunch of late, usually from people I know have a few hundred pairs of sneaks or the type of cats that are copping pairs every weekend. I know—you rock them and they’re not being stashed away. That being said, why has that word “collect” become so taboo among the most hardcore sneaker connoisseurs? That’s one of the questions I was hoping to answer last Saturday when...