News & Reviews

Snapchat's latest feature converts its lenses and filters into shopping vehicles — and fixes its biggest flaw to date

LionsgateSnapchat is rolling out Context Cards for its sponsored lenses and filters.These cards not only let users learn more about brands and their products, but also drive them to an action, like purchasing a movie ticket.Context Cards essentially turn Snapchat into a shopping vehicle and a place where brands can directly track ROI, thereby addressing one of the platform's biggest flaws to date. Snapchat's augmented reality-powered lenses and filters may...

Contact Lenses Market Is Forecasted To Reach USD 17.72 Billion By 2025: Hexa Reports

Get Key Market Research Reports and Insightful Company ProfilesThe growing adoption of soft lenses by several regions is anticipated to drive the “Contact Lenses Market” growth.The Global Contact Lenses Market is anticipated to reach USD 17.72 billion by 2025, according to a new report. The rising adoption of contact lenses by consumers and use of innovative materials for manufacturing contact lenses are the key drivers of the market.The growing aging population and rising tendency of...

Republicans Created a Free Market in Contact Lenses Before, Will They Protect It Now?

One of the most significant medical innovations of recent decades has been the creation of affordable, cheap retail contact lenses. In 2016, the global contact lens market was estimated at $9.91 billion, with the bulk devoted to corrective and therapeutic lenses. As consumers increasingly transition to contact lenses, the market is expected to reach $18 billion by 2024.Many users of contact lenses can attest to how quickly costs can add up. While there are many variants, lens supply can...