News & Reviews

How a Millennial Is Keeping a 100-Year-Old Eyewear Brand On-Trend

Zack Moscot was not yet 8 years old when he had a screaming tantrum about his professional future. “I don’t wanna join the business!” wailed the fifth-generation member of the family behind Moscot, the venerable New York eyewear company. His great-great-grandfather Hyman Moscot founded the shop in 1915, turning a pushcart stocked with ready-made glasses into an optical landmark known for its bright yellow sign and low-key style. “I didn’t know what I wanted to do,” Zack says, looking back. “I...

The Future of Online Retail Is Offline

© Mike Blake / ReutersWhen Warby Parker was founded in 2010, the pitch was simple: Don't buy expensive designer eyeglasses in stores; buy cheaper ones on the Internet.It was a good pitch. It was also a financial necessity: The founders had no outside capital and it was far cheaper to build a national brand online than to open a dozen storefronts in malls across the country with debt. But as Warby Parker grew to become a darling of online retail, the founders had a funny idea. Maybe they...

Jewellery Label Poms Welcomes Its First Solo Line of Eyewear

After spending three years collaborating with Pared, Adriana Giuffrida has launched her first solo eyewear line. Together with Pared, the Melbourne jewellery designer’s label POMS released the popular Gatto – cat-eye framed sunglasses, named accordingly (gatto is Italian for cat) – in 2014.When it came to playfulness, everything else on the local market paled in comparison – they were a roaring success. The pastel-tinted shades were in high demand, first worn by local admirers, then...