News & Reviews

Ralph Lauren Eyeglass Frames RL6060 & more! +

Ralph Lauren RL 6060 Eyeglasses w/ Antique Tortoise Frame and Non-Rx 52 mm Diameter Lenses, 5134-5216 , MPN: RL6060-5134-52, UPC: 713132333624, Code: XR-EG-RL6060-5134-5216...

Ralph Lauren Eyeglass Frames RL6051

Ralph Lauren RL 6051 Eyeglasses Styles Black Frame w/Non-Rx 53 mm Diameter Lenses, 5001-5314 , MPN: RL6051-5001-53, UPC: 713132311127, Code: XR-EG-RL6051-5001-5314 Ralph...

Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal

Tweet ThisB(Photo by Charley Gallay/Getty Images for Tiffany & Co.)Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles.Besides quality issues, luxury brand licensing led to ubiquity: too many brand extensions showing up...