News & Reviews

Zeppin 絶品#2/The Eyeglass Frames Of Sabae. Looking ahead to a better Japan?

Zeppin(絶品) #2/The Eyeglass Frames Of Sabae. Looking ahead to a better Japan?Posted by Mari Yamamoto & Jake Adelstein on Saturday, March 11, 2017 · Leave a Comment One small city in the heart of Japan produces 96% of all glass frames in Japan and 20% of the world’s eyeglass frames, including high-end brands you’d never think were made in Japan. Sabae, located in Fukui Prefecture is an anomaly in Japan but perhaps it could be a model for the future.The Hollywood of Eyewear : The city boasts...

Anushka Sharma Brand Ambassador for Polaroid Eyewear!

On the occasion of Women’s Day, Polaroid Eyewear, the inventor of the original polarized lenses and symbol of pop culture for millions of people around the world, is pleased to announce the leading Bollywood actress Anushka Sharma as its ambassador for the 2017 campaign.“We are launching this brand campaign with Anushka on Women’s Day introducing a fresh, strong perspective of self-confidence that personifies the woman of today. With her modern and edgy attitude, Anushka Sharma perfectly...

adidas Sport introduces new eyewear line

adidas Sport eyewear has updated their Sport Essentials line of sunglasses with their latest model, the horizor. The horizor is built with a lightweight SPX frame, double-snap nose pads for optimum fit, and 8 base Vision Advantage™ polycarbonate lenses for clear vision and superior protection.Whether on or off the trail, the horizor meets the demands of an active lifestyle without sacrificing style.Available in six different frame/lens combinations, as well as RX.Features:Lightweight and...