News & Reviews

Alibaba leads $18M investment in car navigation augmented reality outfit WayRay

Switzerland-based augmented reality navigation startup WayRay SA today announced it has closed a $18 million funding round led by Chinese e-commerce giant Alibaba Group Holding Ltd.Along with the Series B funding news, WayRay also announced a partnership with Alibaba-funded connected car startup Banma Technologies Co. Ltd. to develop new AR car navigation and infotainment systems.“At the moment, WayRay is the world’s only developer that integrates augmented reality systems into cars,” Vitaly...

adidas Sport introduces new eyewear line

adidas Sport eyewear has updated their Sport Essentials line of sunglasses with their latest model, the horizor. The horizor is built with a lightweight SPX frame, double-snap nose pads for optimum fit, and 8 base Vision Advantage™ polycarbonate lenses for clear vision and superior protection.Whether on or off the trail, the horizor meets the demands of an active lifestyle without sacrificing style.Available in six different frame/lens combinations, as well as RX.Features:Lightweight and...

Smart-Eyewear Might Still Be The Next Big Thing In Wearable Tech

This article originally appeared on DriveWealth.Wearable tech is not really a new concept, but it has undoubtedly grown by leaps and bounds in popularity over the past few years. Generally, leaders in the field have had success with products such as smart watches. For example, there is the Apple Inc. (NASDAQ: AAPL) Watch, the Fitbit Inc (NYSE: FIT), and Garmin Ltd. (NASDAQ: GRMN) Vivoactive HR. While each of these products has some unique features, they do serve the same general purpose for...