This is a video explaining the process I went through in getting my latest pair of shades for nerfing and other activities from: ...
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via Harvard Business Review]
The Marketing Message That Works with Republicans but Not Democrats To test this possibility, we randomly showed 403 participants (on Amazon's Mechanical Turk survey platform) one of three advertisements for the same eyewear product as part of an online survey. The first ad careful avoided any status-related [...]
A Young Girl's Dreams Have Only One Limitation in This Touching Spot for Pearle Vision The ad, called “Olivia,” follows a young girl with big dreams: She practices archery, she's interested in space, she's curious about history, and she's an aspiring tennis player. However, vision challenges keep getting in the way: She blinks as she [...]
via Indianapolis Business Journal]
Greenwood-based One Click finds success selling readers, prescription glasses online Richard Kestenbaum, a cofounder and partner at New York City-based Triangle Capital LLC, predicted the prescription eyewear business will continue to move online as technology—specifically, the availability of online eye exams—becomes more advanced [...]
via Fast Company]
The surprising link between your politics and what you buy A mix of participants from both sides of the political aisle were shown one of three varying ads for the same eyewear product: The first read, “keep your status with status” (meant to convey an assertion of existing status); the second, “update your [...]
Foster Grant, or FosterGrant, is a brand of eyewear founded by Sam Foster in 1919. The FosterGrant brand is a subsidiary company of FGX International, a consumer goods wholesaler with headquarters in Smithfield, Rhode Island, USA.
Foster Grant's original production line was ladies' hair accessories; over the company's lifetime they also produced other plastic materials including heart-lung pumps.
Foster Grant's 1960s sunglasses ad campaign "Who's that behind those Foster Grants?," by the Geer, Dubois advertising agency, included celebrities Peter Sellers, Louis Jourdan, Carroll Baker, Claudia Cardinale, Elke Sommer, Anita Ekberg, Vittorio Gassman, Anthony Quinn, Mia Farrow, Robert Goulet, Julie Christie, Woody Allen, OJ Simpson, Raquel Welch, Terence Stamp, and Vanessa...
DOESN'T Kylie LOOK very different in her new Eyewear ads??! It IS her alright..i'm not sure I like it though. KYLIE..STAY AS YOU ARE! !! x
Michele Ficara Manganelli
After sharing a teaser video last month, Chanel has unveiled the full look at its spring-summer 2016 Eyewear campaign. The eyewear features those signature Chanel touches–including embellished camellias as well as quilted effects.
[via Fashion Gone Rogue]
is an expert on selling online. He is the CEO at ColderICE Media, Amazon #1 best-selling author, IBM Futurist and eBay Influencer. John is celebrated as one of the Top 100 Small Business Influencers in America. SmallBizLady: John, let’s say I have a product and I want to get started selling online, what should I do. John Lawson: The first thing you want to do is figure out where you want to start selling. There are two primary ways to get started online. 1) The first option would be with a regular e-commerce store. By domain I mean it has an address like www. 2) Another option is using a marketplace. These are sites like Ebay, Etsy, even Amazon where you would list your products, and they would do the marketing for you.
[via Succeed As Your Own Boss]
via You Don't Know Football]
Polls open in OH and Florida for US Primary Elections In recent weeks, Republicans who dislike Trump have banded to wage multimillion-dollar advertising campaigns against him ... In today's voting, Trump still has his eye on big delegate hauls he needs in IL and Missouri, where winning several congressional ... [...]
John Malone: ‘Cable Cowboy’ Faces the Test in Rounding Up the Right Mix of Assets And just as he amassed eye-popping acreage in the past decade with the goal ... largest companies are grappling with fundamental uncertainties about the future of advertising, affiliate fees and audience behavior. Within the Liberty orbit, sources say ... [...]
How Monsanto hijacked a science journal in an attempt to destroy scientific research linking GMOs and glyphosate to horrific cancer tumors The public relations and advertising monsters for Monsanto know full well that ... In fact, Seralini's independent research serves an important, eye-opening and moral purpose for countries and regulators that have to deal with Monsanto's lies, bribery ... [...]
via Crain's Chicago Business]
Cubs sell batter's eye naming rights to Pepsi The latest in a string of new sponsorship agreements to put advertising all over the 102-year-old ballpark is an extension of Pepsi's Cubs deal, which includes naming rights to the batter's eye section in center field below the original scoreboard. [...]
On the ban-wagon: People, activities and things banned in Malaysia Yellow Bersih t-shirts Admittedly not the most fashion forward of garments (its cut does nothing for the figure, and canary yellow is so 2005), the iconic, eye-blindingly-yellow ... Blue jeans and armpits in ads You may not have noticed it, but until ... [...]
Image from Jimmy Choo's spring/summer 2018 campaign. Image credit: Jimmy Choo British footwear label Jimmy Choo’s latest advertising effort paints a flirtatious picture of New York apartment living.The brand’s spring/summer 2018 campaigns for its men’s, women’s and eyewear collections intertwine, as two neighbors use the label’s products to make their moves. Building the campaigns along the same narrative and concept creates a cohesion among Jimmy Choo's product lines, showing that while...
[MUSIC] [MUSIC] [MUSIC] [BLANK_AUDIO]Kate Bosworth</a> and Michael Polish are definitely one of our favorite Hollywood couples. We can't even think of another duo that's as effortlessly chic as these lovebirds. (Have you seen their airport style?) Now, Bosworth and Polish are earning more style points with their latest venture as the stars of the new Rag & Bone eyewear campaign." data-reactid="12">Kate Bosworth and Michael Polish are definitely one of our favorite Hollywood...
By AfpPublished: 18:03 EST, 12 January 2018 | Updated: 20:03 EST, 12 January 2018 More than 170,000 people attended the 2018 Consumer Electronics Show in Las VegasThe 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.Here are highlights from the show:Artificial intelligence battleThe duel between Amazon and Google for supremacy...