News & Reviews

Zenni Optical Supports Graduates with $1 Million Eyewear Giveaway

NOVATO, Calif.--(BUSINESS WIRE)--Zenni Optical, a leader for more than a decade in online prescription eyewear, today announced Class of Zenni, a massive giveaway of $1 million in glasses to 2016 graduates. Starting today through June 30, or until $1 million in eyewear is awarded, graduates are encouraged to upload an Instagram selfie in cap or gown, or with their diploma and use the hashtags #ClassofZenni and #Promo for the chance to receive a free...

Why Are Marketers Whining About Shortening Attention Spans?

October 27, 2017By Sunny Arora in BusinessMarketingSocial Media MarketingWriting/ContentIn the year 2000, the average human attention span was around 12 seconds.This study conducted by Microsoft revealed that it dropped to just about eight seconds in 2015.This means that, today, an average human being has a lower attention span than that of a goldfish.One of the reasons why our attention span is going down is because of multiple device usages.Millennials are using three screens simultaneously...

Zenni Optical Powers Rapid Growth With Oracle Commerce

News Facts Online prescription eyewear retailer Zenni Optical is using Oracle Commerce to provide customers with a technically sophisticated but simple-to-use commerce environment that is increasing sales and personalizing the customer experience. Zenni Optical, which makes every pair of eyeglasses to the customer's specifications and maintains a product return rate of less than .5 percent, used Oracle Commerce to help make the site easy for customers to browse, choose and specify glasses...