News & Reviews

Google Glass goes after prescription eyewear market

Google Glass has an image problem.Since its debut two years ago, the perception of the wraparound eye-level device has devolved from interesting futuristic gizmo to invasive spywear tool, despised by privacy advocates and banned in numerous bars and casinos. Google Inc. even had to post online tips to help customers observe proper etiquette.Now Google is scoping out a market segment that could boost sales while creating a more mainstream image: prescription eyeglass wearers. Google recently...

How I got prescription eyeglasses for $11

For some people, losing a pair of prescription glasses is a costly mistake. For me, it’s equivalent to lunch at Chipotle.OK, I’m exaggerating, but only slightly — and not in the way you might be expecting. A burrito and soda runs me about $11 at the yuppified fast-casual Mexican chain. My last pair of prescription frames, purchased just a few weeks ago, cost $10.89. So, yes, lunch is actually a few pennies more.How’d I get my glasses so cheaply? That’s easy: I ditched the brick-and-mortar...

New report: investors investing in companies going beyond startup phase in eyewear industry

Eyewear market is registering a CAGR of 10.6% from 2017 to 2025. the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.- Advertising -Eyewear market is a device used for correction of vision or protection from harmful UV lights. It is an umbrella term for spectacles, lenses, and sunglasses.The global market is driven by factors such as increased life span of individuals, increase in geriatric population, and change in fashion trends. The emerging economies,...