News & Reviews

Ed Hardy wines? Christian Audigier's branding machine grinds on

At first glance, it seems like an unlikely marriage of skate punk and refined elegance, but the wine isn't half-bad.There are no rules in branding, save for the law of the jungle. We live in a world where it's possible to buy Nascar brand meat snacks, Burger King-themed underwear, Harley-Davidson cake-decorating kits. Money is no respecter of decency and logic. Personally, I love beer-flavored frosting.But perhaps no brand hookup makes less sense to me than Ed Hardy -- a tattoo-themed street...

Christian Audigier dies at 57; fashion marketer popularized Ed Hardy, Von Dutch

French-born fashion mega-marketer Christian Audigier, who used connections with celebrities to promote $100 trucker hats, $200 rhinestone-studded T-shirts and a variety of other flashy products, died Friday at Cedars-Sinai Medical Center in Los Angeles, according to the hospital. He was 57.Audigier, who lived in Los Angeles, was being treated for cancer, said his former publicist, Michele Elyzabeth.In his prime in the 2000s, Audigier got Madonna, Justin Timberlake, Britney Spears, Mariah...

Psychology of sunglasses

ReutersSUNNIES FAN: Paris Hilton favours over-sized sunglasses.Warning: This column is made up of gross generalisations drawn from observation.What do your sunglasses say about you? A lot more than you might think. Whether you're a bogan, fashionista, metro, Louis Vuitton bag toting woman, triathlete or wanna-be, you will be given away by your choice of eye-wear.The bogan wears black, usually Dirty Dog, wrap-around sunnies. They're often of square shape and have a somewhat intimidating feel...