News & Reviews

April Social Media News: AR on Facebook, Ads on Snapchat & More

April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps.Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there.This is good news for marketers: Social media platforms are making it easier to do your job well. The tricky part...

The day wearing glasses suddenly became cool

The day wearing glasses suddenly became cool – words Amy TurnbullThis new-found specs appeal essentially started to flourish when the likes of Topshop, Primark, and H&M got their hands on them, specifically, the selling of glasses with non-prescription, clear lenses. Though it might have been puzzling to real spectacle wearers to discover that people with perfect eyesight were strutting around with glasses, this undoubtedly led to a swift change in how this item was perceived. Plus any...

Snapchat's video-taking sunglasses launch in the UK

Snapchat's video-taking sunglasses launch in the UK LUNCH IMAGERY PRESERVATION firm Snapchat launched its video-taking sunglasses in the UK.Snapchat announced the European launch of Spectacles, which let you take a video of what is happening run in front of your face without going to all the effort of getting a phone out of your pocket, on Twitter. Spectacles have landed in Europe! https://t.co/KdmMnzNkYWpic.twitter.com/JpWMU2fxWY — Spectacles (@Spectacles) June 2,...