News & Reviews

Top Tips on Choosing the Right Sunglasses

Thursday Oct. 5, 2017 Picking the right sunglasses requires practice and patience. Sunglass Hut's buying director Francesca Pezzutto on how to get it rightSunglasses may be small yet their shaded appeal is undeniable. Throw on a pair of Ray-Bans for an instant cool factor; or keep composed behind a pair of oversized aviators.After all, sunglasses have the power to transform the mood of an outfit. But for the prominently perched accessory, mistakes are...

How eyewear maker Luxottica takes control of programmatic

Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? Apply here.Luxottica Group, whose brands include Ray-Ban, Oakley, Sunglass Hut and LensCrafters, has embraced programmatic since 2015. The eyewear maker developed its own data management platform last year and is now building its in-house ad-targeting capabilities.Nicola Saraceno, svp of retail marketing and customer relationship...

ACCC gives green light to Essilor and Luxottica merger

The Australian Competition & Consumer Commission will not oppose the proposed merger between Essilor International (Essilor) and Luxottica Group S.p.A. (Luxottica).In Australia, Essilor sells wholesale finished ophthalmic lenses, used to correct visual impairments. Luxottica largely supplies wholesale prescription frames and sunglasses, including such brands as Ray-Ban, Oakley and Prada. Luxottica also has retail outlets, such as OPSM, Laubman & Pank and Sunglass Hut.“As Essilor and...