News & Reviews

Google AdWords Launches Call-only Campaigns

A major update to Google AdWords occurred in 2013 with the introduction of Enhanced Campaigns. It was designed to streamline campaign management across multiple devices. But, in the process, it eliminated the ability to run mobile-only campaigns.  And, it grouped tablets with desktops — I’m still not a fan. While I don’t anticipate tablets getting separated anytime soon, AdWords did backpedal recently with “call-only” campaigns.What Are Call-only Campaigns?You can now create a campaign that...