Fatheadz Eyewear Inks Deal with Walmart Canada

INDIANAPOLIS--(BUSINESS WIRE)--Fatheadz Eyewear, the leading eyewear maker that caters to men and women with all sizes of heads, announces today the launch of its new women’s line, Dea, and the addition of 10 new styles to its men’s line of optical glasses and sunglasses. The new Fatheadz and Dea prescription glasses will be available for purchase at all Canadian Walmart Vision Centers on December 1, 2011.

Both the new men’s and women’s prescription glasses and sunglasses will be available for purchase online at fatheadz.com and deaeyewear.com.

Dea is a chic new line of affordable eyewear that comfortably fits heads of all sizes. Optical styles from the new line include “Cherish,” with a sleek, white, rimless frame, and “Mystify,” a patterned, square frame. New sunglass styles include “Radiance,” with a brown tortoise cat eye frame and “Spirit,” an ombre lense aviator.

“Shoes don’t come in a one-size-fits-all model, so why should eyewear?” said Rico Elmore, CEO of Fatheadz Eyewear. “We’re thrilled to expand our brand in the retail space to meet our goal of providing eyewear for both men and women that is comfortable, dependable, fashionable and affordable at any size.”

The new men’s prescription glasses offer contemporary styles, including “The Vito” with rimless frames and “The Jaxsonian,” a black rimmed frame. New sunglass styles include “The Bianco,” a flashy white frame, and “The Jack,” a classic men’s style.

Fatheadz and Dea offer impact resistant and polarized lenses to reduce glare from reflective surfaces. Optical glasses are sold with a microfiber cleaning cloth or storage bag, and wired styles come with a hard-shell zipper case.

Fatheadz and Dea eyewear, which is priced from $29.95 to $79.95, can be purchased online at www.fatheadz.com and deaeyewear.com.

About Fatheadz Eyewear

Fatheadz Eyewear makes oversized sunglasses and optical eyewear for individuals with larger heads, as well as eyewear in standard and intermediate sizes. Founded by a big-headed guy who searched 300 pairs of sunglasses and couldn’t find any that fit, Fatheadz has 24 different styles of eyewear available for purchase online. Dea, the women’s line will have 24 different styles of eyewear available for purchase online.

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