Buying anything online at a discount; does this thought always make you think you will only get that discount on a cheaply made inferior product? Does this mentality keep you from buying cheap eyeglasses online, simply because you think they are going to be glasses that will break easily, or worse, not meet your prescription?
It is time to cast aside all those preconceived notions. While it was true that only dubious glasses were sold online a few years ago, the market environment has drastically changed in the past few years. Now, you have major players in the online glasses market.It is now possible for you to go to a cheap eyeglasses online store like Express Glasses and purchase frames and lenses that are not just cheap or affordable, but of the same or superior quality of lens and frames that you see at your local Ophthalmologist’s store, or the kind you see at your local mall.
Since they maintain a large amount of inventory in one or two or just a few central locations in the country, they are able to keep overheads excessively low.
For example, an online retailer of eyeglasses won’t have to pay for expensive mall floor space rent, lights, heat and salaries of salespeople. With thousands and even millions of people getting familiar with the fact that quality eyeglasses are available online, these online retailers are able to rake in a lot of traffic without spending much on Google, as people organically find them on Google.
The low customer acquisition cost means that they can keep their prices down. This creates a win-win situation for both the eyeglasses buyer as well as the online retailer of eyeglasses.
If there was one barrier preventing eyeglasses retailers from operating online, it was the fact that they weren’t able to ship out their glasses to their customers quickly. However, with the advent of extremely efficient ground delivery services that have recently propagated to cater to the booming e-commerce market, it is now possible for you to receive overnight glasses. In other words, you place an order for your eyeglasses online today, and receive them tomorrow.
This removal of the final buying barrier has meant that buying glasses online is incredibly easy. A reputed site like Express Glasses has hundreds and hundreds of styles for you to choose from. Using very easy search filters, it is very easy for you to dwindle down your shortlist to a dozen styles, from over a thousand styles, all in a matter of minutes. This way, you can buy glasses that exactly match your style and persona.
Online eyeglasses store also allow you to enter your ophthalmologist’s prescription. Since your prescription is exactly used to create the lenses you need, you not only receive eyeglasses that are a match for your style and fashion sense, but of exacting standards when it comes to prescription accuracy as well.Get Your FREE Book Now
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