LINCOLN, R.I., March 15, 2011 (GLOBE NEWSWIRE) -- A.T. Cross Company (Nasdaq:ATX) Music superstar Kenny Chesney announced he has partnered with Costa to design his first line of signature sunglasses. Proceeds generated from the sale of the Kenny Chesney Limited Edition Costas will benefit ocean conservation group Coastal Conservation Association (CCA), a shared cause for both Chesney and Costa.
The Kenny Chesney Limited Edition Costas go on sale online at www.costadelmar.com beginning March 17. The sunglasses will also be sold at each stop of Chesney's "Goin' Coastal" North American concert tour, which begins March 17 in West Palm Beach, Fla. and concludes with two shows at Gillette Stadium in Foxboro, Mass. on Aug. 27 – 28. Only a limited number of Kenny Costas are being produced and are expected to sell out quickly.
"The relationship with Costa, and what they stand for, goes hand in hand with the music that I make," said Chesney. "It's important for all generations to be able to enjoy the ocean like I did, and I'm proud to partner with Costa to design a line of signature sunglasses that will help support ocean conservation."
Kenny Chesney selected five Costa styles for his limited edition sunglasses line. Each style – Hammerhead, Caballito, Rincon, Howler and Little Harbor – feature unique hand drawn artwork etched inside the sunglass arms, along with Kenny's signature.
The artwork designs on each sunglass style are tied to a piece of Kenny's life – one style features the song lyric, "No Shoes. No Shirt. No Problems!" while another commemorates the 2011 "Goin' Coastal" tour. The etched sunglass designs are reminiscent of scrimshaw, an ancient art form practiced by Native Americans and then Yankee whale men in the early 1800s, who carved nautical images on whale's teeth during long sea voyages.
"We're huge fans of Kenny and his music. He's one of us – we both love the water, we love listening to music while we're out on our boats, and we both want to do what we can to protect the oceans where we spend so much of our time," said Al Perkinson, vice president of marketing for Costa. "The money raised from the sale of Kenny's line of Costas will help the Coastal Conservation Association (CCA) conserve our coastlines and promote sustainable sport fishing."
To check out the Kenny Chesney Limited Edition Costas, visit www.costadelmar.com . Read more about life along the "Goin' Coastal" tour and join the conversation taking place on Facebook at www.facebook.com/kennychesney and www.facebook.com/costasunglasses .
About Kenny Chesney
Kenny Chesney—who has sold over 30 million albums to date and is a four-time Country Music Association and four-in-a-row-Academy of Country Music Entertainer of the Year recipient—had another landmark year in 2010. This year looks to be even better for the superstar, who stands as the only artist in any genre to sell one million concert tickets for eight consecutive summers.
In 2010, Hemingway's Whiskey became Chesney's sixth album to debut at number one on the Billboard 200 chart, and it yielded his twentieth and twenty-first Number One Country Singles, "The Boys of Fall" and "Somewhere With You." Chesney released his live concert film "Kenny Chesney: Summer In 3D," as well as the "Boys of Fall," his 90-minute ESPN documentary about the lifelong positive impact high school football has on players.
In 2011, Chesney will launch his Corona Presents Kenny Chesney's "Goin' Coastal" Tour, his biggest tour in five years. The nearly 60-date North American tour includes eleven shows at NFL stadiums. Chesney set the records for most sold-out shows ever by an artist at two stadiums: Gillette Stadium in Foxboro, Mass., where tickets for his sixth sold-out show were gone in just eight minutes, and Philadelphia's Lincoln Financial Field stadium, where Chesney will take the stage for his fourth sold-out performance. Chesney also debuted his new documentary, "The Color Orange: The Condredge Holloway Story" for ESPN's The Year of The Quarterback series.
As the leading manufacturer of the world's clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa creates what has been referred to as the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
Costa is well known among outdoor enthusiasts for its performance polarized sunglasses. Lightweight nylon frames and no-slip nose pads provide a "forget-they're-on" fit. Costa's patented 580™ lenses block yellow light at the 580 nanometers on the light spectrum. The result is unparalleled visual clarity, the highest levels of polarization efficiency and razor sharp color enhancement. All Costa sunglasses are hand assembled in Florida and can be customized with the frame and lens color of choice.
About A.T. Cross Company
Building on the rich tradition of its award-winning writing instruments and reputation for innovation and craftsmanship, A.T. Cross Company is a designer and marketer of branded personal and business accessories. A.T. Cross provides a range of distinctive products that appeal to a growing market of consumers seeking to enhance their image and facilitate their lifestyle. A.T. Cross products, including award-winning quality writing instruments, timepieces, business accessories and Costa and Native Eyewear premium sports sunglasses, are distributed in retail and corporate gift channels worldwide.
For more information, contact 1-800-447-3700 or visit the company's web site at www.costadelmar.com . Join the conversation on Facebook at www.facebook.com/costadelmar.com , on Twitter @CostaSunglasses, or on The Watery Rave blog.
The A.T. Cross Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5932CONTACT: Media contacts Costa sunglasses Liza Jones 864.672.9615 (office) 864.270.0722 (cell) firstname.lastname@example.org For Kenny Chesney: Rebecca Shapiro (email@example.com) Rob Krauser (firstname.lastname@example.org) at Shore Fire Media 718.522.7171 Wes Vause (email@example.com) at Sony Nashville 615.301.4373
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