Designer Spotlight: Olivela Fashion Purchases Support Children's Causes Year Round

Olivela (pronounced ah-li-VAY-lah) was pioneered in early 2017 by school principal and serial entrepreneur, Stacey Boyd, who has always been concerned with the welfare of children in need. So, tying her concern with her passion for quality designer goods made perfect sense. Designer clothing, accessories, and beauty products by Valentino, Givenchy, Stella McCartney, Victoria Beckham, Jimmy Choo, and Prabal Gurung, among others, are available at competitive prices, with a portion of the proceeds (approximately 40%) going directly to children’s causes.

Each month, Olivela spotlights a specific cause through one of its charitable partners, Malala Fund, GOOD+ Foundation, Too Young To Wed, and VH1 Save The Music, all of which seek to improve the lives of children around the world. In December, for example, a $798 pair of Stuart Weitzman boots provides 22 days, a $195 Marc Jacobs backpack provides 7 days, $178 Ray-Ban sunglasses provide 4 days, and a $50 Christian Louboutin nail polish provides one day of health & hygiene kits to girls in need via Too Young To Wed organization.

87% of Americans will purchase a product simply because a company advocated for an issue they cared about, according to a 2017 study done by Cone Communications, a marketing agency which specializes in corporate social responsibility.

Boyd is wasting no time attracting fashion industry veterans to Olivela.

Ariel Foxman, former InStyle and StyleWatch Editorial Director, recently joined Olivela.

“What most excited me about Olivela is the transparency of the impact metric, it is the most compelling and unique way for women to shop and it ensures that they’ll feel confident about their purchases,” says Foxman, Olivela Chief Brand Officer. Olivela is transparent with its for-profit, give-back business model, allowing customers to see exactly what the donation from their purchase will fund.

Christopher Martinez joined Olivela as Executive Creative Director last month. He is the former digital creative director of Barneys New York.“I was excited by the opportunity to put my years of experience in fashion and retail to help develop and expand such an innovative e-commerce site,” says Martinez.

Former Saks Fifth Avenue executive and, now, Olivela Chief Merchant, Kristen Sosa adds, “Olivela represented a once-in-a-lifetime chance to use my professional background to make a true impact to the children who are helped by our incredible charity partners.”

Olivela Chief Product Officer Heather Inocencio spent years as a fashion technology executive and brand consultant. She says, “I was instantly drawn to Stacey’s vision for Olivela – it takes e-commerce to an entirely new place. This was an incredible opportunity to make a real impact in the lives of children around the world; I knew I wanted to be a part of it.”

Boyd is also the founder of Schoola, an online retailer that sells new & gently-worn clothing to support schools in need, and she is the President & CEO of SavvySource, a digital resource for parents. Boyd earned her MBA & Masters in Public Policy from Harvard.

Kristina Moore: What inspired you to found Olivela?

Stacey Boyd: The idea for Olivela came to me over a year ago, when I flew to Kenya and Rwanda to celebrate what is known there as Malala Day, the birthday of 2014 Nobel laureate Malala Yousafzai, now 20. Traveling with Malala, I met girls in makeshift primary schools in Dadaab, the world's largest refugee camp, and in Mahama, a new camp that provides safe haven to more than 50,000 Burundians, 4,000 of them unaccompanied minors. There is nothing more stark than realizing that it's a lottery when your child is born. That they're just really lucky to be born in a place that has so much to offer. I knew then that we could unleash the equity in luxury shopping to yield benefit and opportunity for so many children around the globe.

Olivela

Olivela Founder & CEO Stacey Boyd.

Do you see Olivela as a way for your customer to combine her passions: style & philanthropy?

Boyd: Absolutely. Olivela allows the shopper to use her purchasing power to make a significant difference - every purchase truly makes a statement.

What distinguishes Olivela from competitors?

Boyd: Olivela was conceived as a shopping destination with a purpose - to improve the lives of children around the world. Exactly how each purchase makes a difference is presented with transparency throughout the site. Say you’re looking at a bag, next to it you will see the price, but also the benefit - the number of days of school or the number of days of children's essentials we will donate on your behalf if you purchase the item. The shopper knows the exact impact that purchase will make.

Olivela

Shop luxury designer fashions on Olivela and support children’s causes.

How receptive have designer brands been to Olivela?

Boyd: We’ve had a fantastic response from designers. We launched with an initial 12 brands including luxury powerhouses such as Stella McCartney and Valentino, and in less than six months, we have expanded to more than 50. We have also added new categories, such as jewelry and ready-to-wear.

Do you have plans to include non-luxury brands?

Boyd: Right now, we are focusing on expanding our recently added ready-to-wear and jewelry categories.

Olivela

An example of how Olivela works.

Were models like AmazonSmile inspiration for your model?

Boyd: No. But, of course, the more companies that are working for the greater good, the better!

Do you have plans to expand Olivela’s philanthropic targets?

Boyd: We are focused on helping as many children as we can and hope to work with a number of charities that likewise have that as their goal.

Why did fashion veterans Ariel Foxman, Kristen Sosa, Heather Inocencio, and Christopher Martinez decide to join Olivela?

Boyd: First and foremost, a shared belief in improving the lives of children around the world. They see the same potential in the business model that I do, as well as the opportunity to use their experience to make a real difference.

Olivela

A simple Olivela sign up can make a difference too.

What’s next? Where do you see Olivela in three years?

Boyd: Since launching Olivela in June 2017, we have brought on more than fifty new designers and opened new categories, including ready-to-wear and jewelry. We plan to expand into more categories and to evolve the cause partnerships, both in depth and breadth of benefit.

How do you replenish your creativity and energy?

Boyd: Reading, running and spending time with my family are huge. And, seeing exactly how every single purchase on Olivela makes a real change keeps me motivated and laser focused on scaling Olivela.

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Designer Spotlight is a regular column focusing on style/design and the professional woman.

Luxury fashions site Olivela (pronounced ah-li-VAY-lah) was pioneered in early 2017 by school principal and serial entrepreneur, Stacey Boyd, who has always been concerned with the welfare of children in need. So, tying her concern with her passion for quality designer goods made perfect sense. Designer clothing, accessories, and beauty products by Valentino, Givenchy, Stella McCartney, Victoria Beckham, Jimmy Choo, and Prabal Gurung, among others, are available at competitive prices, with a portion of the proceeds (approximately 40%) going directly to children’s causes.

Each month, Olivela spotlights a specific cause through one of its charitable partners, Malala Fund, GOOD+ Foundation, Too Young To Wed, and VH1 Save The Music, all of which seek to improve the lives of children around the world. In December, for example, a $798 pair of Stuart Weitzman boots provides 22 days, a $195 Marc Jacobs backpack provides 7 days, $178 Ray-Ban sunglasses provide 4 days, and a $50 Christian Louboutin nail polish provides one day of health & hygiene kits to girls in need via Too Young To Wed organization.

87% of Americans will purchase a product simply because a company advocated for an issue they cared about, according to a 2017 study done by Cone Communications, a marketing agency which specializes in corporate social responsibility.

Boyd is wasting no time attracting fashion industry veterans to Olivela.

Ariel Foxman, former InStyle and StyleWatch Editorial Director, recently joined Olivela.

“What most excited me about Olivela is the transparency of the impact metric, it is the most compelling and unique way for women to shop and it ensures that they’ll feel confident about their purchases,” says Foxman, Olivela Chief Brand Officer. Olivela is transparent with its for-profit, give-back business model, allowing customers to see exactly what the donation from their purchase will fund.

Christopher Martinez joined Olivela as Executive Creative Director last month. He is the former digital creative director of Barneys New York.“I was excited by the opportunity to put my years of experience in fashion and retail to help develop and expand such an innovative e-commerce site,” says Martinez.

Former Saks Fifth Avenue executive and, now, Olivela Chief Merchant, Kristen Sosa adds, “Olivela represented a once-in-a-lifetime chance to use my professional background to make a true impact to the children who are helped by our incredible charity partners.”

Olivela Chief Product Officer Heather Inocencio spent years as a fashion technology executive and brand consultant. She says, “I was instantly drawn to Stacey’s vision for Olivela – it takes e-commerce to an entirely new place. This was an incredible opportunity to make a real impact in the lives of children around the world; I knew I wanted to be a part of it.”

Boyd is also the founder of Schoola, an online retailer that sells new & gently-worn clothing to support schools in need, and she is the President & CEO of SavvySource, a digital resource for parents. Boyd earned her MBA & Masters in Public Policy from Harvard.

Kristina Moore: What inspired you to found Olivela?

Stacey Boyd: The idea for Olivela came to me over a year ago, when I flew to Kenya and Rwanda to celebrate what is known there as Malala Day, the birthday of 2014 Nobel laureate Malala Yousafzai, now 20. Traveling with Malala, I met girls in makeshift primary schools in Dadaab, the world's largest refugee camp, and in Mahama, a new camp that provides safe haven to more than 50,000 Burundians, 4,000 of them unaccompanied minors. There is nothing more stark than realizing that it's a lottery when your child is born. That they're just really lucky to be born in a place that has so much to offer. I knew then that we could unleash the equity in luxury shopping to yield benefit and opportunity for so many children around the globe.

Olivela

Olivela Founder & CEO Stacey Boyd.

Do you see Olivela as a way for your customer to combine her passions: style & philanthropy?

Boyd: Absolutely. Olivela allows the shopper to use her purchasing power to make a significant difference - every purchase truly makes a statement.

What distinguishes Olivela from competitors?

Boyd: Olivela was conceived as a shopping destination with a purpose - to improve the lives of children around the world. Exactly how each purchase makes a difference is presented with transparency throughout the site. Say you’re looking at a bag, next to it you will see the price, but also the benefit - the number of days of school or the number of days of children's essentials we will donate on your behalf if you purchase the item. The shopper knows the exact impact that purchase will make.

Olivela

Shop luxury designer fashions on Olivela and support children’s causes.

How receptive have designer brands been to Olivela?

Boyd: We’ve had a fantastic response from designers. We launched with an initial 12 brands including luxury powerhouses such as Stella McCartney and Valentino, and in less than six months, we have expanded to more than 50. We have also added new categories, such as jewelry and ready-to-wear.

Do you have plans to include non-luxury brands?

Boyd: Right now, we are focusing on expanding our recently added ready-to-wear and jewelry categories.

Olivela

An example of how Olivela works.

Were models like AmazonSmile inspiration for your model?

Boyd: No. But, of course, the more companies that are working for the greater good, the better!

Do you have plans to expand Olivela’s philanthropic targets?

Boyd: We are focused on helping as many children as we can and hope to work with a number of charities that likewise have that as their goal.

Why did fashion veterans Ariel Foxman, Kristen Sosa, Heather Inocencio, and Christopher Martinez decide to join Olivela?

Boyd: First and foremost, a shared belief in improving the lives of children around the world. They see the same potential in the business model that I do, as well as the opportunity to use their experience to make a real difference.

Olivela

A simple Olivela sign up can make a difference too.

What’s next? Where do you see Olivela in three years?

Boyd: Since launching Olivela in June 2017, we have brought on more than fifty new designers and opened new categories, including ready-to-wear and jewelry. We plan to expand into more categories and to evolve the cause partnerships, both in depth and breadth of benefit.

How do you replenish your creativity and energy?

Boyd: Reading, running and spending time with my family are huge. And, seeing exactly how every single purchase on Olivela makes a real change keeps me motivated and laser focused on scaling Olivela.

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