Victoria Beckham hit with backlash over skinny model in ad campaign

Victoria Beckham's latest ad campaign was hardly a sight for sore eyes.

The fashion designer debuted ads from her new eyewear collection Thursday, and the images were quickly met with backlash over the featured model's skinny frame.

Beckham, 43, shared the images of 29-year-old Lithuanian model Giedre Dukauskaite to her Instagram and Facebook pages, and the comments were inundated with fans expressing their disappointment in Beckham for setting a poor example for children and promoting an unhealthy lifestyle.

"And they wonder why children have complexes, shame on you @victoriabeckham," one user wrote.

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"Please be responsible to impressionable aspects of your audience and use models who look healthy," wrote another. "It's the perception that she's far too skinny for her frame but has nonetheless managed to secure such a prestigious modelling campaign that is the concerning factor here. There will be lots of girls and boys looking at this and sadly seeing skinny = successful.

This is not the first time the former Spice Girl has used models some considered too skinny.

After critics deemed the women walking her 2015 catwalk "skeletal," Beckham was forced to defend her decision to hire them.

"Our casting director spoke to the (modeling) agencies, and we know that all our girls are healthy," she told The Telegraph. "They're young, they're thin, but that doesn't mean they're ill."

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Beckham, who admitted in her 2001 autobiography that she once suffered from an eating disorder, was forced to resort to legal action this summer after a fish and chips shop in the UK ran an ad featuring a skeletal cartoon rendering of her.

"Our new Victoria Beckham thin crust - only 2mm thin," the ad read.

"It is highly inappropriate to trivialize such a disorder, and defamatory to be so thoughtless with a person's reputation in this way. Sadly this is now a legal matter," her rep said.

Beckham previously pledged her commitment to the "Healthy is Beauty" campaign created by the Council of Fashion Designers of America to ensure models maintained healthy weights.

Victoria Beckham depicted as anorexic in takeout eatery ad

A rep for Beckham did not respond to a request for comment on the eyewear campaign.

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