MILAN, September 20, 2017 /PRNewswire/ --
Rossignol and Italia Independent have announced an agreement to produce and distribute a co-branded Eyewear collection. The partnership will be unveiled at MIDO 2018.ROSSIGNOL AND ITALIA INDEPENDENT SIGN A PARTNERSHIP AGREEMENT FOR A CO-BRANDED EYEWEAR COLLECTION (PRNewsfoto/Rossignol) ROSSIGNOL AND ITALIA INDEPENDENT SIGN A PARTNERSHIP AGREEMENT FOR A CO-BRANDED EYEWEAR COLLECTION (PRNewsfoto/Rossignol)
(Photo: http://mma.prnewswire.com/media/558582/Alessandro_Locatelli.jpg )
(Photo: http://mma.prnewswire.com/media/558583/Locatelli_CEO_Rossignol_Apparel.jpg )
The fashion and lifestyle brand founded by Lapo Elkann and the historic French brand based in Grenoble, a leading brand in the outdoor and winter sports segments, are kicking off a high-tech project, boosted by unique details in the great Italia Independent tradition, which will enhance the know-how and the DNA of the two companies.
"The partnership with Italia Independent has arisen out of a common vision: the leveraging of tradition, quest for excellence and a strong technical innovation component" commented Alessandro Locatelli, CEO of Rossignol Apparel. "In keeping with the founding values of the two companies, we are convinced that partnership with Italia Independent will enable us to offer the market highly desirable, high performance products, in line with the absolute quality criteria that have always distinguished the Rossignol brand offering."
"I am delighted with this trans-Alpine union between two companies bound by a great respect for tradition and the desire to look to the future with enthusiasm. A union that brings together two names that are symbolic of stylistic and technological excellence. Italy, the home of Italia Independent, and France, the country where Rossignol was set up 110 years ago, are all-time favourite places and, with their history and heritage, a constant inspiration for my creativity. I'm sure the fruits of this partnership will offer our customers a unique experience" affirmed Lapo Elkann, Founder and Artistic Director of Italia Independent.
"We are very proud to be able to announce this partnership with Rossignol, one of the world's most prestigious brands in the mountain lifestyle sector. It has been an extraordinary experience to share our flair for innovation and creativity with a sector leader such as Rossignol.
Rossignol and Italia Independent have worked in synergy in this project, created for the global market, applying the very best of their distinctive qualities" declared Giovanni Carlino, CEO of Italia Independent.
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