Men's Red Carpet Brand To Watch: Musika Frere Counts Nick Jonas and Sterling K. Brown As Fans

12:30 PM PST 12/20/2017 by Ingrid Schmidt

The New York-based menswear brand has plans to expand to womenswear and eyewear.

Stylist Naz Meknat has confirmed exclusively to The Hollywood Reporter that Sterling K. Brown (with multiple nominations for his role on This Is Us)  is confirmed to wear Musika Frere at events during the upcoming awards season. Brown is just one of many stars quietly donning suiting by the New York-based menswear brand that has major expansion plans for 2018, including womenswear, eyewear, footwear, a fragrance and more.

Nick Jonas wore a windowpane plaid Musika Frere suit for the premiere of Jumanji: Welcome to the Jungle earlier this month, while Zachary Levi went with one in cream cashmere at last month’s Justice League premiere. Joe Keery stepped out in a plaid suit by the brand for the Stranger Things season two premiere in October; Alex Rodriguez wore a cobalt suit by the label to celebrate his birthday in July; Leslie Odom Jr. selected a custom Musika Frere dinner jacket for the Tony Awards in June; and Jay-Z ordered a version of this double-faced cashmere bomber jacket with mink lapels after being referred to the brand by Roc Nation’s Emory Jones. Michael B. Jordan, Kevin Hart, Justin Mykita, Samuel Jackson and a long list of NFL and NBA players (including Joe Flacco, Stephen Curry and Kevin Durant) are also customers. Beyonce even wore a custom brocade suit by the label to the Tidal X benefit concert in October (Musika Frere offers bespoke suiting for private female clients).

Twenty-eight-year-old Davidson Petit-Frère and 33-year-old Aleks Musika formed their company in December 2013 after connecting through their respective men’s style-focused Instagram pages (@davidson_frere and @dailystylebattle — since changed to @aleksmusika). Based in Miami, Musika had been working in the made-to-measure division for designer Tom Ford, while Petit-Frere was in the real estate business in New York, with a side gig in 2012 designing his own P. Frere suiting line for Badger & Welsh Bespoke. They were both anxious to disrupt the upscale menswear market with a direct-to-consumer model that presented unique luxury fabrics, impeccable construction and fully custom fits for a reasonable price, as opposed to the made-to-measure riffs on existing patterns offered by most luxury brands, according to Musika.

"Musika Frere makes as high quality a product, with the same fine materials, but we add personality to every garment reflective of the client; it’s Old World tailoring mixed with modern styling and attitude. ... As we create this brand, we are lucky to be able to have no rules," Musika said, describing Musika Frere as "a mix of street style, selfies and, most importantly, substance."

Musika Frere offers made-in-Italy bespoke suiting, tuxedos, dinner jackets in fabrics such as croc-print silk brocade, and cashmere overcoats with mink lapels within five weeks; to reserve an appointment, click here. The designers come to Los Angeles at least twice a month. If you’re not so patient, there is also ready-to-wear suiting (starting at $2,495, also crafted in Italy) and shirting, outerwear, cashmere sweaters, silk pocket squares, ties and leather weekender bags (all made in the U.S.) available exclusively at MusikaFrere.com.

This week, the company added a new high jewelry collection to the mix: two styles of cufflinks in platinum or 18-karat gold with black and white diamonds and a chain-link bracelet ($4,500 to $9,500) created with New York jewelry company Le-Gat International. All pieces can be customized with personal monograms, precise sizing and customized precious stones and metals within five weeks. A first fragrance, eyewear and footwear are in development. (As a separate venture, Petit-Frere co-owns the Lavati line of Italian-made men’s leather boots and sneakers, $395 to $595, with designer Yossi Shetrit.)

High-quality luxury fabrics, sourced from the renowned Loro Piana and Dormeuil mills, are a major focus for Musika Frere. And the designers revealed to THR that they have introduced a capsule collection of bespoke stretch corduroy-and-cashmere tuxedos and dinner jackets in steel blue, olive and khaki, just in time for awards season (initial fittings were held in L.A. last month). Hollywood stylists have taken note.

"The cord tux collection is spectacular in modernizing these tuxedo looks by using unique fabric and color choices to separate themselves from the competition," said Meknat. "Naturally, we love any suit or tuxedo that fits well, with minor alterations needed, and Musika Frere delivers."

"I absolutely loved the cord tux collection — a clever and chic way of adding some texture for awards season for any actor who wants to stand out in a crowd," said stylist Warren Alfie Baker, who recently dressed Levi in the label.

Petit-Frere admits that "suave guys" like Ryan Gosling and Bradley Cooper are on his Hollywood dressing wish list. And ladies are also in the lineup. The designers told THR exclusively that they hope to launch a women's line in the spring in synch with dressing The Bachelorette star Rachel Lindsay and fiancé Bryan Abasalo (spoiler alert) in custom tuxedos for their upcoming nuptials.

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