Looking for a boutique take on off-price luxury labels? MadaLuxe Vault tries to crack the code

Trying to score a fashion-brand bargain at the outlet level usually requires expending a good deal of shoe leather because luxury labels such as Prada, Gucci and Armani usually showcase their discounted merchandise in these malls in mono-brand environments that require shoppers to pop in and out of a series of separate stores. But a new retail space at the Citadel Outlets is trying to flip that script by serving up off-price designer apparel and accessories in a setting that feels more like a traditional multi-brand boutique.

At first glance, the 3,000-square-foot Madaluxe Vault store, which opened Tuesday next door to the Commerce outlet center’s Armani outlet and across a courtyard from the Michael Kors one, is indistinguishable from the kind of high-end boutique one would encounter on Robertson Boulevard or Melrose Avenue; white walls, gray wooden floors, black metal store fixtures and a cadre of impossibly chic mannequins lounging in chairs and posing in the windows.

The shelves are filled with handbags by Balmain, Bottega Veneta and Dolce & Gabbana, the racks with suits and separates by Brioni, Gucci and Versace, and a wall filled with designer sunglasses overlooks display cases of timepieces. The difference, though, comes into focus on the price tag — which lists both the item’s original suggested retail price and the MadaLuxe Vault price.

The store’s merchandise mix is roughly 80% women’s and 20% men’s and includes apparel, accessories, eyewear and watches, with an emphasis (at least at opening — the nature of the off-price business means it’s likely to fluctuate wildly) on women’s handbags. A quick opening-day spin through the store found discounts ranging from 10 to 60% on things such as Tom Ford jeans (originally $680, discounted to $289), a $2,400 Gucci suit priced to move at $1,499 and a Gucci handbag with a snake design offered up for $1,999 (down from $2,300).

The store at the Citadel marks the first foray into bricks-and-mortar retail for 7-year-old Seal Beach-based MadaLuxe Group, which specializes in the North American distribution of European luxury labels’ off-price merchandise. (Off-price goods are things like end-of-season closeouts, overruns and retailer returns.) And, according to company president Adam Freede, it won’t be the last.

“In an ideal world,” Freede said, “if things go the way we plan, we could have anywhere from five to 10 leases [for additional stores] signed by this time next year.”

Madaluxe Vault

Freede, who co-founded MadaLuxe with his mother, Sandy Sholl (who serves as chief executive officer), said that there’s also an e-commerce component to the MadaLuxe Vault concept, though the items available online do not accurately reflect what’s up for grabs on the sales floor of the new store because of agreements and relationships with the various brands. (Gucci, for example, has a robust presence in the store, but its handbags and ready-to-wear aren’t offered through madaluxevault.com.)

Giving a multi-brand boutique backdrop to off-price luxury merchandise isn’t the only unique thing about the new MadaLuxe Vault store, either. Freede and Sholl, who sit on the board of governors of the Laguna Hills nonprofit World of Children organization, have pledged a portion of online and in-store proceeds to help fund that group’s programs for children in need.

MadaLuxe Vault, 100 Citadel Drive, Unit 608, Commerce, open 9 a.m. to 10 p.m. Monday through Friday, 9:30 a.m. to 9:30 p.m. Friday and 8 a.m. to 10 p.m. Saturday and Sunday, (323) 530-0500, madaluxevault.com.

adam.tschorn@latimes.com

For more musings on all things fashion and style, follow me at @ARTschorn.

Let's block ads! (Why?)



More artcles

London Fashion Week: Alles, was Sie über die Modewoche wissen müssen

Moderne Brillen mit perfekter Technik

Stilkolumne: Insta-Famous mit ... Miroslava Duma

Dolce & Gabbana: Bildergalerie

Dolce & Gabbana: Bildergalerie

Nach Brand: Wie riskant sind Elektrogeräte?

Nach Feuerdrama: Der fünfte Brand beim selben Vermieter

Das ist die neue Herrenmode 2018

Dschungelcamp 2018: Foto von früher: So sah Tatjana Gsell jung aus

Dschungelcamp 2018: So sah Tatjana Gsell früher aus



Related links

Gucci Women GG0035S 54 Black/Green Sunglasses 54mm

$169.58

Gucci Women GG0035S 54 Black/Green Sunglasses 54mm

Sunglasses Gucci GG 0119 S- 002 002 AVANA / BROWN / AVANA

$135.01

Sunglasses Gucci GG 0119 S- 002 002 AVANA / BROWN / AVANA

Gucci GG0141S 001 Black GG0141S Square Sunglasses Lens Category 2 Size 53mm

$173.08

Gucci GG0141S 001 Black GG0141S Square Sunglasses Lens Category 2...

Womens Gucci 54mm Square Sunglasses, 54/22/140, Black / Grey / Black

$180.49

Womens Gucci 54mm Square Sunglasses, 54/22/140, Black / Grey / Black

Gucci GG0061S 003 Green/Red/Gold GG0061S Round Sunglasses Lens Category 3 S

$192.99

Gucci GG0061S 003 Green/Red/Gold GG0061S Round Sunglasses Lens...

Gucci Women GG0076S 60 Black/Grey Sunglasses 60mm

$176.76

Gucci Women GG0076S 60 Black/Grey Sunglasses 60mm

Related links

New Authentic GUCCI GG0105S Gold/Brown Sunglasses

$199.99

New Authentic GUCCI GG0105S Gold/Brown Sunglasses

Gucci Women's Red 'GG 3540/S' Oversized Sunglasses 141144

$280.00

Gucci Women's Red 'GG 3540/S' Oversized Sunglasses 141144

Gucci Women's Tortoise 'GG 3646/S' Square Sunglasses 141183

$276.00

Gucci Women's Tortoise 'GG 3646/S' Square Sunglasses 141183

GUCCI WOMENS CAT EYE 58mm SUNGLASSES

$199.00

GUCCI WOMENS CAT EYE 58mm SUNGLASSES

GUCCI Women's Brown Authentic Sunglasses GG2930/S RFLJD Excellent Condition!

$129.00

GUCCI Women's Brown Authentic Sunglasses GG2930/S RFLJD Excellent...

GUCCI GG 2985/S Oversized Black Plastic Frame GG Logo Crystal Stud Sunglasses

$200.00

GUCCI GG 2985/S Oversized Black Plastic Frame GG Logo Crystal Stud...