ImagineX and Authentic Brands Group Create Long-Term Partnership to Accelerate Growth of Juicy Couture in Asia

Jamie continued, "In Asia, Juicy Couture and ImagineX have a long-established, successful relationship and we are thrilled to extend it. ImagineX has done a fantastic job of building the Juicy brand in Greater China, not only in terms of their focus on retail development but also their contribution to the design, creative and business development teams which has taken Juicy to where it is today in the Asia market. We are confident that our partnership will capture new opportunities and reach even more Juicy customers in Asia, where Juicy Couture continues to flourish. We look forward to working with ImagineX to further accelerate Juicy Couture's growth in Asia, consistent with our long-term goals for the brand in global markets. Our growth plans for Asia are consistent with the evolution of the brand globally, including the unveiling of new concept stores in the US in 2015; new offerings in footwear, intimates and kidswear; and exciting developments in fragrance, watches, eyewear and swimwear."

Thomson Cheng, Managing Director of ImagineX said: "Juicy Couture's business is thriving in Greater China and we're excited to be working with ABG to implement its lifestyle vision. We see great potential for the brand expanding into the highly prized footwear category, and creating new opportunities in contemporary fashion intimates and girls collections that are to date untapped in this market. We believe our track record of success and knowledge of the brand can add value to the future development of Juicy Couture not only for our market, but globally."

Story Continues

ABOUT JUICY COUTURE:
Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.



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