COLUMN: Longtime favourite eyewear store changes hands

There’s nothing shortsighted about Pete Heinrich’s vision for Precision Optical on Pemberton Avenue downtown. 

As the store’s new owner, Heinrich – with 35 years experience as an optician – took the reins from his former employer Tom Huggins, who opened the shop in 1979. The experience of building and continuing long-standing relationships with customers in Squamish is what held the most interest for him.

article continues below Trending Stories

“This is the longest that I’ve been in one spot and I love it,” said the Maple Ridge native who made the purchase in October. “Customers repeatedly come back every couple of years for new glasses and more frequently for adjustments, and I love that – they’ve become friends to me.”

In the time I visit the shop, Heinrich greets every customer that walks through the door by name, instantly connecting and anticipating their needs, whether it’s a new order scheduled to arrive, a tweak to an older pair of frames, or picking up new contact lenses. He’s jovial, relatable, and most of all gives the distinct impression that he cares. 

The store built its name on customer care under the hand of Huggins, and Heinrich intends to carry that on with the help of Tom’s son Paul, who is also an optician. 

“Paul has been licensed for the past 10 years or so, but he’s been working here since he was in high school. He’s really come to a place of anticipating customer’s needs and he’s got a knack for helping people select fantastic eyewear. He’s doing what he’s best at,” said Heinrich, adding he’s eager to meet the growing needs of Squamish’s diverse cross-section of residents.

“Our older customers want the ‘meat and potatoes’ in frames and service,” he said. “They want classic styles that will last them a long time and we are definitely here to provide that for them, however there’s a new population base of Squamish residents: young families, and individuals that are very fashion forward, sports-oriented and conscious of style – and we want to offer them everything they are looking for.”

The store is continually bringing in new selections of eyewear with an emphasis on active lines for families in the corridor who are eager to explore all the recreational opportunities at their disposal. 

After living in Squamish for close to a decade, Heinrich said he feels he’s truly immersed in the community. As a volunteer of the Squamish Days Loggers Sports Festival where his father-in-law Al McIntosh has presided as emcee for over 50 years, as well as the Test of Metal and triathlon, Heinrich said he relies on the friendships he’s made.

“It’s been good to be part of a team of local people. It’s given me a sense of community.”

“My favourite part of this job is definitely the people,” he said. 

“The thing that gets me up every morning is being able to give the best customer service that I can. I want people to have a super positive experience when they come in here.

“Paul and I really enjoy being nice to people. We treat them in a kind and respectful way – that’s what we strive to do day in and day out. Absolutely everyone who comes through that door is going to have a positive experience, bar none.”

Let's block ads! (Why?)



More artcles

Viel Information, wenig Werbung – Adobe-Studie zeigt, wie sich Nutzer Inhalte wünschen

Power-Tipps für den VLC Media Player

Like Moths To Flames - Dark Divine

Jeder Satz sitzt bei Sabine Mense

New Bonn swimming pool to have curtain for Muslim women

New Bonn swimming pool to have curtain for Muslim women

Singer-Songwriter Herzenswärme und Wut: Glen Hansard giftet gegen Trump

New Bonn swimming pool to have curtain for Muslim women

When Ranveer Singh blazed his way with a whimsical and sartorial drama!

Jessica Eye Promises the Best is Yet to Come Now That She’s Back at Home at Flyweight



Related links

Ralph Lauren RL6133 Eyeglass Frames 5001-54 - Black RL6133-5001-54

$87.00

Ralph Lauren RL6133 Eyeglass Frames 5001-54 - Black RL6133-5001-54

Pro Acme New Wayfarer Non-prescription Glasses Frame Clear Lens Eyeglasses (Transparent)

$19.99

Pro Acme New Wayfarer Non-prescription Glasses Frame Clear Lens...

Reading Glasses, Prescription Eyeglasses For Men, Two Pack of Fashion Readers in Black, +200, By Optiplix

$10.95

Reading Glasses, Prescription Eyeglasses For Men, Two Pack of...

Armani Exchange AX3007 Eyeglass Frames 8005-53 - Black Transparent AX3007-8005-53

$58.02

Armani Exchange AX3007 Eyeglass Frames 8005-53 - Black Transparent...

Polo Men's PH2083 Eyeglasses Havana Striped 48mm

$77.36

Polo Men's PH2083 Eyeglasses Havana Striped 48mm

Dolce&Gabbana LIFESTYLE DG5004 Eyeglass Frames 2616-55 - Black DG5004-2616-55

$85.54

Dolce&Gabbana LIFESTYLE DG5004 Eyeglass Frames 2616-55 - Black...

Related links

Ray Ban Men's Eyeglasses RB8951 RB/8951 5605 Matte Black Optical Frame 53mm

$69.95

Ray Ban Men's Eyeglasses RB8951 RB/8951 5605 Matte Black Optical...

NEW AUTHENTIC OAKLEY CROSSLINK STRIKE OX8048-0354 BARK 54mm RX EYEGLASSES

$44.95

NEW AUTHENTIC OAKLEY CROSSLINK STRIKE OX8048-0354 BARK 54mm RX...

Authentic VERSACE VE1184 1261 Matte Black Semi Rimless 53mm Men's Eyeglasses

$99.95

Authentic VERSACE VE1184 1261 Matte Black Semi Rimless 53mm Men's...

Authentic BURBERRY BE1156 1003 Gunmetal/Transparent Grey 52mm Men's Eyeglasses

$94.95

Authentic BURBERRY BE1156 1003 Gunmetal/Transparent Grey 52mm Men's...