Victoria Beckham faces backlash over thin model featured in latest fashion campaign

Victoria Beckham has received backlash from her fans over a thin model featured in new images promoting her fashion range.

The pop star-turned-designer shared the photos from her Spring Summer 2018 eyewear collection campaign on Instagram last week.

While the sunglasses were the intended focus, commentary quickly turned to model Giedre Dukauskaite’s physique.

The photo that sparked the backlash. Image: Victoria Beckham/Instagram

Many of Beckham’s followers claimed the young woman appeared “unhealthily” thin.

“This model is extremely underweight. Not cool,” one commenter said.

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“I wish fashion brands would empower models who don’t look as if they were about to collapse under the weight of those frames,” another wrote.

Other fans argued that regardless of the model’s health, the images send a potentially harmful message about body image.

“It's images like this that contribute to eating disorders in young girls,” one commenter wrote.

“She could be the healthiest woman alive but the fact is she looks underweight in this picture, and the fashion industry are supposed to be addressing the negative impact images like this have on some people,” another added.

One suggested the onus is on Beckham, and others in her position, to choose appropriate models.

Victoria Beckham's choice of fashion models has come under fire in the past. (Image: Getty)

“The likes of Victoria have a responsibility to make sure those they use are fit and healthy so they aren't promoting a sickness,” a fan said.

However, not everyone was on the same page. 

Plenty of commenters condemned the “body shaming” of Dukauskaite, highlighting that a person’s weight is rarely indicative of their health.

LISTEN: Our Life Bites podcast on the importance of women supporting one another. (Post continues.)

“By saying she’s ‘underweight’ or ‘too slim’ is body shaming the model herself... everyone has different bodies, some are slim some are more curvy,” one fan wrote.

“She's perfectly healthy, look at her own Instagram. The clothes are baggy and oversized, which makes her seem thinner,” another pointed out.

“Please PLEASE stop body shaming this young woman in the name of 'positive body image'."

WATCH: 9Honey's Shelly Horton shares her tips for standing up to a bully. (Post continues.)

Beckham has previously faced backlash for her choice of fashion models. 

In 2016, the response was prompted by a photo she posted on Instagram of a waif-like model wearing one of her designs.

One year earlier, the former Spice Girl and wife of footballer David Beckham came under fire for using very thin, young-looking models in her New York fashion show.

Victoria Beckham with her husband David. (Image: Getty)

In 2010, amid rumours she had “banned” skinny models from her runway shows, Beckham said she was mindful of her choices.

"Models are thin. But I do take my position seriously and I wouldn't want to use very skinny girls,” the 43-year-old told The Guardian.

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