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Diplo & 2 Chainz Try On $48K Sunglasses | Most Expensivest Shit

For $48000, we'll forgive you if you end up wearing these sunglasses inside. 2 Chainz and pal Diplo check out a pair of 16-carat shades from 9Five Eyewear ...

News & Reviews

[10/08/18, via ]
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The Globe and Mail [08/25/15, via The Globe and Mail]
Handmade eyeglasses land on celebrity faces Within a year of launching their company, the founders of 9Five Eyewear, based in Chula Vista, Calif., realized they weren't crazy about their product – cheap sunglasses that were selling fast at about $37 a pair. So the four business partners, who had [...]

City Times [12/10/14, via City Times]
Downtown hosts 9five eyewear At first glance, the wide range of glasses displayed in the center of the store is visible when stepping into the 9five Eyewear store in downtown San Diego. Framed pictures of musicians, artists and the 9five skate team wearing 9five glasses are [...]

Bloomberg [09/09/16, via Bloomberg]
How Backpacks With Attitude Hooked Beyoncé, Kevin Durant, and Your Kid It's back to school time, but leave that sad little book-bag in the closet. There's a hot company selling style, star-power, and street cred to wrap around junior's shoulders. And maybe yours, too. Flaming hundred-dollar bills cover one of the new [...]

The Hundreds (blog) [01/26/17, via The Hundreds (blog)]
Kill Switch :: Is Nintendo's New System Going to Suck? I don't understand why Nintendo continues to build consoles around gimmicky ideas instead of creating a true home console that can keep up with industry standards and give their games the best chance of excelling in gameplay and sales. It's like they [...]

9Five La Jolla Black Fade to Clear (Polarized) #lifestyle #sale #luxurylifestyle #sunshine #shop #coolt.co/Hsi2zUWrLN 

The Last Lecture The Last Lecture
Published by Hachette UK 2010
ISBN 9780733626821,0733626823
224 pages
Five Days at Memorial Five Days at Memorial
Published by Broadway Books 2013
ISBN 9780307718983,0307718980
592 pages
The Official Dictionary of Unofficial English The Official Dictionary of Unofficial English
Published by McGraw Hill Professional 2010
ISBN 9780071491631,0071491635
288 pages
Store Wars Store Wars
Published by John Wiley & Sons 2012
ISBN 9781118374245,111837424X
312 pages

Handmade eyeglasses land on celebrity faces - The Globe and Mail (subscription)

Business Pivots looks at how a switch in strategy helped catapult a business forward. Within a year of launching their company, the founders of 9Five Eyewear, based in Chula Vista, Calif. So the four business partners, who had started out as good friends with a shared passion for skateboarding, decided to rethink their business. “We were initially getting our glasses mass-manufactured in mainland China,” recalls Mike Metcalf, one of 9Five’s four founders and owners. 9Five’s strategic pivot has turned out to be a winning gambit.

[via www.theglobeandmail.com]

Downtown hosts 9five eyewear - City Times

At first glance, the wide range of glasses displayed in the center of the store is visible when stepping into the 9five Eyewear store in downtown San Diego. Framed pictures of musicians, artists and the 9five skate team wearing 9five glasses are displayed on the teal green walls. The 9five store carries original designs constructed by the brand’s graphic designers. In 2008, 9five eyewear was birthed. It began in co-owner and brand manager Jay Cabauatan’s garage where the 9five team worked long days and nights designing, shipping merchandise and developing the brand. Co-owner and creative director Mike Metcalf said 9five was originally conceived as a clothing brand.

[via www.sdcitytimes.com]

[02/17/13, via Dr Jay's]
Jordan Brand & 9FIVE Eyewear Collaborate On A Pair Of Limited-Edition XX8 Glasses If you want them, though, you’re going to have to hurry. Unfortunately, Nike and 9FIVE only created 1,000 pairs of them when they decided to team up and they put them up for sale yesterday. So, you’d better go ahead and try and get your hands on a pair ... [...]

[06/20/11, via Complex]
The 10 Best Clear Frame Sunglasses for Summer 2011 Vintage Pacific Star Clear Tortoiseshell Wayfarer Sunglasses Buy It Now at American Apparel, $100 Incorporate these goggles into your summer accessory collection and look like a boss! 9Five Clear Cult Sunglasses Buy It Now at, 9Five, $42 For that super ... [...]

Adventures in Sneakerland

Words by Nima Zarrabi / @NZbeFreePhotos by Drew Ruiz / @Firstn15th_“I don’t collect sneakers.”I’ve been hearing that sentence a bunch of late, usually from people I know have a few hundred pairs of sneaks or the type of cats that are copping pairs every weekend. I know—you rock them and they’re not being stashed away. That being said, why has that word “collect” become so taboo among the most hardcore sneaker connoisseurs? That’s one of the questions I was hoping to answer last Saturday when...