News & Reviews

Snapchat’s New Test: Grow Like Facebook, Without the Baggage

AdvertisementIn today’s social media industry, you essentially have two options: Die young, or live long enough to turn into Facebook.Snap, the parent company of Snapchat, appears to be headed down the latter path. After a disappointing earnings report last week, which sent the company’s stock tumbling by nearly 20 percent, Snap announced a sweeping strategy shift that contained more than a few hints of Facebook envy.In an attempt to spur user growth, Snap’s chief executive, Evan Spiegel,...

Snapchat is working on an app redesign; Spectacles add $40 million losses to parent Snap

CLOSE Snapchat's stock sees an all-time low as Instagram Stories dominates the 'disappearing photos' market. Video provided by Newsy Newslook (Photo: Snap)LOS ANGELES — Snapchat's parent could have used a fun filter — say some sparkly rainbows — to cheer up a gloomy quarterly report that was worsened by a $40 million charge for too many unsold sunglasses. Snap's shares sank 17% in after-hours trading Tuesday after the Los Angeles-based company reported sales...

Evan Spiegel has made great products at Snapchat. Growing them has been harder.

Snapchat suddenly has a product problem.CEO Evan Spiegel announced last week that Snapchat is getting a redesign because it’s “difficult to understand or hard to use.” His decision to rebuild the app just nine months into Snap’s life as a public company has led some to question whether or not Spiegel is truly the product savant he’s been made out to be. When I profiled Spiegel last spring, those close to him likened him to a Picasso — an extraordinary claim, but also a nod to his ability to...