Korean eyewear brand Gentle Monster pops up at Vancouver’s Nordstrom with six exclusive frame styles

If you were born with a) a broad face; b) slightly higher-than-average cheekbones; c) a low nose bridge; or d) all of the above, you can likely attest: the struggle is real when it comes to finding flattering glasses.

It seems that these particular facial features were unconsidered when the international eyewear industry formed some hundreds of years ago, leaving us with metal and plastic frames that constantly slip down our noses, fail to reach from one ear to the other, or dig uncomfortably into the skin (and immaculately applied concealer!) under our eyes.

And then along came Gentle Monster. The South Korean eyewear brand’s concept—boundary-pushing frames that fit multiple face shapes—shouldn’t be revolutionary, but, in a world still ruled by Eurocentric ideals of beauty, unfortunately is.

Known for its avant garde and at times OTT sunglasses that address the aforementioned visage-related issues, Gentle Monster has skyrocketed to success in Asia in recent years and now, it’s making its mark at Vancouver’s Nordstrom.

Yes, the Seattle-based retailer currently carries a handful of sunnies from the label, but that’s nothing compared to what Pop-In @ Nordstrom x Gentle Monster has in store: 40 of the company’s signature styles for men and women (starting at $335.99), plus six brand-new models that have been crafted exclusively for the occasion.

What can Vancouverites expect? Try cat-eye frames decorated with futuristic mesh, ’80s-inspired shapes outfitted with aqua- and lilac-washed lenses, and oversized titanium aviators designed for anyone who’s ever lusted after a pair of too-small Ray-Bans—all equipped with glorious, glorious nose-pads.

Shop the full selection online and in-store at Nordstrom Pacific Centre (799 Robson Street) from January 6 to February 5.

The temporary boutique is the first in a three-part series of South Korean–inspired pop-up shops—aptly titled KPOP-In @ Nordstrom—set to appear at the department store this year. In February, shoppers will find an edited stock of Korean beauty products followed by apparel and accessories from some of the country’s leading fashion labels in March.

Check out a few of our favourite frames from the Gentle Monster pop-up below.

Gentle Monster Absente 54mm Sunglasses, $356.99Gentle Monster Big Bully 60mm Sunglasses, $426.99Gentle Monster Double Erok 50mm Cat Eye Sunglasses, $426.99Gentle Monster Moon Cut 55mm Sunglasses, $383.59Gentle Monster Mad Crush 57mm Round Sunglasses, $398.99Gentle Monster Second Boss 51mm Cat Eye Sunglasses, $383.59Gentle Monster The Dreamer 54mm Sunglasses, $335.99

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