Tommy Hilfiger brings Fall 2017 Tommynow `Rockcircus` Experiential Runway Event to London

Amsterdam, [The Netherlands], Sep 21 (ANI): The "ROCKCIRCUS" event brought the TOMMYNOW "See Now, Buy Now" runway show to London, with global brand ambassadors Gigi Hadid and The Chainsmokers.

Combining looks from the brand's men's and women's collections, the entire runway was immediately shoppable through retail, wholesale, e-commerce and innovative commercial channels such as augmented reality, chatbots, and image recognition.

Inspired by Tommy Hilfiger's longtime love of rock-and-roll, the show combined a touch of glamour and nostalgia with a fresh, edgy new attitude. Fall 2017 TOMMYNOW, the brand's third in-season runway show, closed London Fashion Week on Tuesday, September 19, 2017 at 7:00 p.m. BST at the Roundhouse, an iconic concert venue at the center of London's rock history.

Following the success of the first two TOMMYNOW shows, the Fall 2017 event built on TOMMY HILFIGER's signature "See Now, Buy Now" format. For the first time, TOMMYNOW included both men's and women's collections, in addition to the third TommyXGigi collaborative capsule, and all runway looks were available across an ecosystem of immediately shoppable channels in more than 70 countries.

COLLECTIONS

TOMMYNOW "ROCKCIRCUS" marked the global launch of the Fall 2017 TommyXGigi capsule collection. Gigi Hadid is the global brand ambassador for TOMMY HILFIGER women's, including apparel, footwear, accessories, sunglasses, watches and fragrance. The TommyXGigi collection blends a rebellious attitude with a feminine twist, combining Gigi's unique effortless style with Tommy's love of rock-and-roll. For the first time, TOMMYNOW combined both men's and women's collections, featuring looks from HILFIGER COLLECTION, the pinnacle of the women's product offering, and HILFIGER EDITION, which pays homage to Tommy Hilfiger's storied menswear heritage.

ROCKCIRCUS

Over 2,000 guests, including consumers, press, buyers, VIPs and industry influencers, were invited to enjoy inspiring, unexpected fashion experiences. Guests shopped the runway at the ROCKCIRCUS Popup, browsed exclusive one night only TOMMYNOW concert merchandise, and discovered TOMMY HILFIGER classics at True Vintage. They also had the opportunity to customize their favorite items at the TommyXYou Lab and purchase Tommy's favorite music at ROCKCIRCUS Records. The runway finale morphed into a modern circus act with athletic aerial performances by NoFit State, the U.K.'s leading contemporary circus company. The eclectic troop gave a new definition to "ROCKCIRCUS" before The Chainsmokers took the stage for an exclusive performance to celebrate the launch of their global ambassadorship for TOMMY HILFIGER men's. (ANI)


This story has not been edited. It has been published as provided by ANI

Let's block ads! (Why?)



More artcles

London Fashion Week: Alles, was Sie über die Modewoche wissen müssen

Moderne Brillen mit perfekter Technik

Stilkolumne: Insta-Famous mit ... Miroslava Duma

Dolce & Gabbana: Bildergalerie

Dolce & Gabbana: Bildergalerie

Nach Brand: Wie riskant sind Elektrogeräte?

Nach Feuerdrama: Der fünfte Brand beim selben Vermieter

Das ist die neue Herrenmode 2018

Dschungelcamp 2018: Foto von früher: So sah Tatjana Gsell jung aus

Dschungelcamp 2018: So sah Tatjana Gsell früher aus



Related links

Tommy Hilfiger Women's Th1448s Square Sunglasses, Black Gray/Dark Gray Gradient,

$67.24

Tommy Hilfiger Women's Th1448s Square Sunglasses, Black Gray/Dark...

TOMMY HILFIGER Sunglasses TH-1198-S. NEW & AUTHENTIC!

$156.25

TOMMY HILFIGER Sunglasses TH-1198-S. NEW & AUTHENTIC!

Tommy Hilfiger Th1449s Rectangular Sunglasses

$68.42

Tommy Hilfiger Th1449s Rectangular Sunglasses

Tommy Hilfiger Black frame w/ gray gradient Lens TH1001/S 807JJ Sunglasses NEW

$71.99

Tommy Hilfiger Black frame w/ gray gradient Lens TH1001/S 807JJ...

Tommy Hilfiger Plastic Cat Eye Sunglasses

$51.02

Tommy Hilfiger Plastic Cat Eye Sunglasses

Tommy Hilfiger Th1356s Rectangular Sunglasses, Semi Matte Rust Black/Gray, 54 mm

$73.92

Tommy Hilfiger Th1356s Rectangular Sunglasses, Semi Matte Rust...